Today is World Refugee Day and it has a special meaning for the three founders of Mint and Laurel. We are an e-commerce and social enterprise, this is why a shop with purpose matters to us.
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This Ramadan, we spent the day with Abdullah our textile weaver from Hama, a devoted husband and father of three beautiful girls, whom he calls his “angels.” Abdullah's day starts early in the morning before the COVID 19-induced quarantine hours are enforced by the government.
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We are delighted to have a partnership with a company that understands the social impact of our product, complements it with environmentally friendly packaging and supports small business with the same care and attention they would an enterprise customer. Thank you Fadi and the Lahlouh family!
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Syrians want the right to earn their income. Social Impact business trumps nonprofit handouts. While there is room for donating to nonprofits who help millions, Syrians are entrepreneurial and Syrian artisans are passionate craftsmen and women who desperately want to keep their traditions alive.
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Listening to Guy Raz’s “How I built this”, I am always intrigued by how co-founders meet. My Mint+Laurel cofounders came together with a gentle nudge from the universe and the laws of attraction.
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We are proud to support this Aghabani embroidery women’s initiative in Damascus that empowers women in Syria to help provide for their families this International Women’s Day and beyond.
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A year later and the three of us are together celebrating the Mint+Laurel anniversary. Me and my confounding ladies of this lifestyle social impact brand have no regrets, only 7 lessons learned that social impact, women led businesses can benefit from:
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Our shipments of hand crafted bath goods from Syria finally made it to LA! It took us three months of hard work, patience, negotiation and seeking impossible solutions working in a country that is currently sanctioned by the U.S. But it was all worth it.
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My mother received the soaps on time with the signature bag. I received a call from her in tears because she was in awe of the products. She said, “They smell just like home (Syria) and the bag is so beautiful, it’s exactly like the ones I’ve seen in Aleppo.” I told her that these products were made in Syria by local artisans which made her tear up even more.
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Aleppo soap is organic, good for the skin, good for the environment and has social impact on the community. So as a social and environmental entrepreneur and impact investor, getting into the business of Aleppo soap seemed obvious. What I didn’t realize was how great the impact is for the communities we are serving
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