JAZMIN SARAI
specializing in PERFUMERy
Dana El Masri is a Lebanese-Egyptian perfumer trained at the Grasse Institute of Perfumery. She is an interdisciplinary artist with experience in several cross-modal practices, as well as a published fragrance writer. She has been an AO judge for several years and is the winner of a Jasmine Literary Award and a Perfumed Plume.
Jazmin Saraï embodies the union between the queen of white flowers and the king of musical genres, Jazz, wafting along in unison through the inner walls of a palace - Sara). Each perfume is an olfactive reimagining - An homage to the artists and cultures that inspired them.
Jazmin Saraï perfumes are non-binary, made for everyone, in small batches with biodegradable ingredients, making for a sustainable practice. Jazmin Saraï tells the stories of artists, people of color, swapping the euro-centric lens for one sharper in its nuance.